Introducing: Edutorial Accreditation

Introducing: Edutorial Accreditation

Recognising Quality Learning in Publications: The CPD Group's Edutorial Accreditation

In today's fast-paced and ever-changing professional landscape, continuing professional development is crucial for staying ahead of the curve and advancing careers. While traditional forms of professional development, such as attending conferences, courses, and workshops, are still important, there are many other ways to acquire new skills and knowledge. One such way is through reading educational articles in publications.

However, until recently, there has been no standardised way to recognise and accredit quality learning within publications. This is where The CPD Group's Edutorial accreditation comes in. The word “Edutorial” combines "Education" and "Editorial" to describe articles in publications that serve to educate its readers, helping readers develop their professional skills and knowledge.


What are some examples of an Edutorial?

To give you a better idea of what constitutes an Edutorial, we’ve included a few examples below! It’s important to remember that an Edutorial is any article that the readers learn from! This could be…

  1. A business magazine publishing an article on "How to improve your presentation skills and win over your audience”.
  2. A medical journal featuring an article on "The latest advancements in gene therapy and their potential applications in treating diseases”.
  3. A technology website publishing an article on "How to optimise your website for better search engine rankings”.
  4. A finance magazine featuring an article on "The fundamentals of investing and building a diversified portfolio”.
  5. A human resources publication publishing an article on "The benefits of mindfulness and meditation in the workplace”.
  6. A design blog featuring an article on "Best practices for designing effective user interfaces”.
  7. An educational journal publishing an article on "The latest research on student-centred learning and its implications for teachers”.
  8. A cooking magazine featuring an article on "Tips for mastering basic cooking techniques and preparing delicious meals at home"

In each of these cases, the article provides practical advice and valuable insights that help the reader develop their professional skills and knowledge. By offering these types of articles, publications can establish themselves as trusted sources of information and help their readers advance in their careers.

Why Accredit Edutorials?

So, why should authors and publishers accredit their Edutorials with The CPD Group? 

Verify Quality: The CPD Group accredits Edutorials with a logo and verifiable accreditation number, providing a level of trust and confidence in the quality of the content. 

QR Codes: The CPD Group provides a QR code that learners can scan at the end of a webinar or after reading an article to receive their CPD certificate. This is a convenient and efficient way for learners to track their professional development.

Added Value: By allowing readers to collect CPD minutes from reading publications, authors and publishers can add more value for their readers and help them further their professional development in an innovative and trackable way.

Bespoke Certificates: Create personalised certificates for each publication you accredit with us. You can choose your brand colours, signature, and logo to elevate your brand's image. When participants scan the QR code, they can instantly download their certificate!

Access Reader Data: In addition to these benefits, The CPD Group also offers valuable data on who has interacted with each article’s QR code, providing insights into the readership and their needs. 



How does Edutorial accreditation work?

In order to accredit your Edutorials, you will first need to become a CPD Provider. This is a free service that accredits a company as a whole ensuring that there are all the processes in place to be CPD ready. You can learn more about becoming a CPD Provider here! (Link)

Once your company been accredited as a CPD Provider, you will then have the option to choose how many publications you would like to accredit. You will then be able to submit your articles for review and get them accredited! Our Edutorial accreditation operates under a ‘light touch accreditation’ model. We will be covering this in a future blog post – so look out for this!

The CPD Group's Edutorial accreditation is a valuable resource for professionals who are seeking to expand their knowledge and skills, as well as for authors and publishers who are looking to provide high-quality educational content to their readers. By recognizing and accrediting quality learning within publications, The CPD Group is helping to elevate the value of this form of professional development and provide even more opportunities for professionals to advance their careers.

What are the benefits for publishers? 

Edutorial accreditation offers many benefits for publishers who want to establish themselves as trusted sources of educational content and help their readers advance in their careers. By accrediting their articles with a reputable organisation like The CPD Group, publishers can verify the quality of their content and provide a level of trust and confidence for their readers.

With Edutorial accreditation, publishers can also offer added value to their readers by allowing them to collect CPD minutes from reading their publications. This innovative and trackable way of tracking professional development helps readers further their careers and positions the publisher as a go-to resource for career advancement.

Furthermore, Edutorial accreditation offers the opportunity for publishers to customize certificates with their own branding and logo, helping to elevate their brand's image and visibility. By offering personalised certificates, publishers can also gain valuable insights into who is interacting with their content and tailor future content to better serve their audience. 


What are the benefits for learners?

Edutorial accreditation offers several benefits for learners seeking to advance their professional development.

Firstly, it provides learners with a standard of quality assurance for the educational content they are consuming. Accredited Edutorial articles are verified to meet certain standards of educational value and relevance, ensuring that learners are getting the most out of their reading experience.

Secondly, Edutorial accreditation allows learners to easily track their professional development progress. By scanning the QR code provided with an accredited article, learners can receive their CPD certificate and record the time they spent learning. This not only provides a tangible record of their achievements but also makes it easier for them to meet their continuing professional development requirements.

Edutorial accreditation is a valuable tool for learners seeking to expand their knowledge and skills in a convenient, efficient, and trackable way. By choosing publications that offer accredited educational content, learners can be sure that they are investing their time in quality learning opportunities that will help them advance in their careers.


Want to accredit your Edutorials? Get started here!