Institute of Data & Marketing (IDM)

The Institute of Data & Marketing, a division of the Data & Marketing Association (DMA), helps marketers enhance their careers by providing excellent training. For over 30 years, they have driven marketing excellence through an entirely customer-centric learning strategy, assisting over 100,000 marketers to improve their skills. The learning syllabus at IDM is designed by its tutors, who are hand-picked marketing practitioners, and is supported by DMA best practise recommendations and award-winning research-based content. When you register, you will be given access to your CPD online account, where you may track your CPD activities. Members are required to complete 35 CPD hours annually - this is monitored by the IDM and can be checked at random.